Solar water heater in the current market, the role of word of mouth marketing momentum of rapid development. Silver Road, Liuzhou, Guangxi Airlines dealers operating solar Mr. Yu told "Solar Market Watch," an interview that the effect of word of mouth marketing, good products and services do you, the consumer will be very happy for you to spread.
Mr. Yu to the author cited an example that he had personally come to an old lady to install solar water heaters, installed and adjusted after the departure of the original water due to problems with the old lady at home, leading to the old lady on the use of solar water heater is not satisfied, Mr. Yu to service this site several times, until the old lady satisfied. Next, the old lady began to introduce her son and daughter, relatives, friends, neighbors to buy Mr. Yu of the solar water heater. Mr. Yu said of the author which he very enlightening, I did not expect good service spread through the user brings a series of business, since then, he is more emphasis on product quality, product installation, product service and other sectors. Occasion to word of mouth marketing, Mr. Yu's solar water heater business in Liuzhou done fast, and in the local market has been quite well known.
Industry sources, word of mouth marketing communication involves a wide range of businesses and consumers to do a good job in all aspects, which Diejia good response generated by the spread of consumers, will bring high-quality business development and profit margins and does not depend on word of mouth marketing can drop out a few ads, only consumers feel really good product or service only when you do from the heart of communication, it is most effective within the scope of in B2B marketing communication.
On the other hand, word of mouth marketing has a negative side. According to "observe the solar market," market research concluded that only 5% of dissatisfied customers on product manufacturers will present their views, but there are 85% of dissatisfied customers will choose products on their friends and relatives about a particular unpleasant consumer experience. Once a negative word of mouth will spread quickly, so solar energy companies in the spread of negative word of mouth began to be carried out in the first strain and public relations, or a bad reputation, once formed, will disrupt the corporate image, and even damage to their long-term interests.
Some experts suggested that solar panel companies should take the initiative to provide consumers with complaints against the facilities, so that they can in a timely manner, let it out slowly, dissatisfaction, complaints and thus reduce the barriers caused by negative word of mouth influence and pressure. Finally, companies provide to consumers if a satisfactory solution, to a certain extent, the negative into a positive word of mouth word of mouth will spread.
Compared with traditional word of mouth marketing, online word of mouth marketing, word of mouth marketing as the most modern one of the patterns rapidly. "Wet market" has been pointed out that this is an all interconnected, all media, reshaping relations with a new solar collector marketing concept of the era. This can be understood to some extent, the nature of network marketing: a means through the network to rebuild the people and brand, the relationship between the products. The word of mouth marketing network marketing as a new thing just came out from the obscurity, but now a new marketing concern, only a few years time. Mengniu the previous period of time, "defamation" incident and the appliance industry, the phenomenon of online attacks, once word of mouth marketing, the network pushed to the cusp.
Relative to other sectors in the network ups and downs in the word of mouth marketing experience, solar hot water companies in the network, or word of mouth marketing novice. In this regard, there have been some forward-looking entrepreneurs saw a network of solar word of mouth marketing opportunities inherent in the relevant industry also said that with the traditional word of mouth marketing and the continued further development of solar energy companies continue to join the ranks of Internet word of mouth marketing, word of mouth marketing used properly will become the promotion of solar power sales agent, but, word of mouth marketing is a double edged sword that require an enterprise, industry, media, self-discipline in the moral point of view, to make word of mouth marketing has become the solar industry, "green marketing."
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